The origin of the name “NijiNook” stems from Japanese and English culture. It combines two words: “niji” from the Japanese word “虹” meaning rainbow, and the English word “nook” which can refer to a cozy or peaceful place.

The rainbow symbolizes many things, such as joy, hope, unity, and diversity. It also represents beauty and vibrancy, which are an essential part of the NijiNook brand identity. The rainbow can also be a metaphor for life’s journey, where each color represents different experiences and emotions.

“Nook”, on the other hand, evokes a cozy and comfortable place where one can relax and be themselves. This part of the name refers to the brand’s aim to provide customers with a space where they can find their own rainbow, a peaceful and cozy place where they can express their personality and feel at home.

Together, these words create an image of a colorful, joyful, and inviting environment where everyone can find their place and express themselves in a unique and personal way. The NijiNook brand is committed to bringing joy, color, and coziness into its customers’ lives by offering inspiring and high-quality clothing, home decor, and accessories.

Finnish people are generally known for their understated and practical clothing style, with black, gray, and dark blue often being among the most popular clothing colors. These shades are frequently seen in Finns’ clothing choices throughout the year, especially during the winter months when the long and gloomy winter and dark polar night can affect one’s mood. Black, gray, and dark blue can serve as safe and easy-to-wear options, but they can also reflect an overall atmosphere that may feel depressing and monotonous.

Unfortunately, the selections at local stores do not always offer a diverse range of colors and designs. It is often difficult to find cheerful and uplifting colors as well as fun and personal designs at local stores. This can be disappointing for those who want to express themselves colorfully and creatively through their clothing but are faced with limited options.

In this situation, NijiNook aims to provide a solution by offering a wide range of clothing, home decor, and accessories that are full of color, joy, and personality. Our brand’s goal is to provide Finns with alternatives that can brighten their daily lives and bring joy even on the gloomiest days. We believe that everyone deserves to find their own rainbow and feel at home in their own wonderful and colorful world.

Sustainability

NijiNook is strongly committed to responsible and sustainable operations. We believe that we can have a positive impact on the environment and society through our choices and actions.

We aim to reduce our environmental impact by manufacturing products only after they have been ordered. This significantly reduces excess waste and lessens the burden of mass production on the planet. Additionally, most of our products are made from eco-friendly materials, and we continuously strive to increase the sustainable options in our collection.

We want to minimize the emissions caused by the transportation of our products by choosing manufacturing partners located nearby. Our products are primarily made in Europe, for example, in Latvia, near Finland. This shortens transportation distances and reduces our carbon footprint. Furthermore, we aim to support local communities and promote economic development in the areas where we operate.

Through these practices, NijiNook strives to be a responsible and sustainable option for our customers who value the environment, ethics, and high-quality products. We are committed to continuing to promote sustainable development and hope that we can inspire others to act in the same way.

Creator of NijiNook

My name is Liisa, and I have been working as a part-time digital entrepreneur since 2018. My day job is Government Employee in economics, and in my free time, I want to express my creativity and digital skills through various projects, such as building online stores and working on different digital projects.

In my life, things that are important to me are animals and nature. I love spending time outdoors in the embrace of nature and enjoying the warmth of the sun. Pastel colors are also close to my heart, and they bring joy and refreshment to my surroundings.

Although I work as an expert in my day job, there is a little nerd inside me. I’m excited about new technologies and digital solutions, and I enjoy exploring and utilizing them in my work and hobbies.